Archives for October 2017

Powerful Speaking Techniques From Three World-Class Talks

When we watch outstanding public speakers do what they do best, it often seems that most of what they do comes quite naturally and effortlessly. In actuality, even the most gifted public speakers are extremely practiced in techniques that all speakers, from beginners to pros, can benefit from.

In this post we’ll examine 3 particularly well-known,of some of the most memorable and powerful talks from the past few decades. We’ll break down the strategies these 3 master speakers are using that make these talks stand out.

Bill Clinton, 42nd President of the United States

At the 1992 Democratic National Convention, future President Bill Clinton accepted the Democratic Party presidential nomination for the very first time. What we see in his speech is an outstanding example of effective communication. He begins by roadmapping his speech, telling us the three things he will talk about—who he is, what he wants and where he intends to lead America. He opens by telling us where he’s from, and in his final words in the speech he closes by once again mentioning his hometown.

 

One of the most important things a speaker can learn early on is the ability to portray themselves as being both ordinary and extraordinary simultaneously. .Clinton’s speech is an outstanding example of doing this well. He talks about some of the everyday struggles of his life and the life of his parents—struggles that are extremely relatable to the average person. This gets the audience on his side from the get-go.

The speech is also an example of excellent episodic storytelling. He doesn’t just tell us about his grandfather and his relationship with him growing up—he takes us right into his grandfather’s store and allows us to see what he sees and feel what he feels. One of the things we always try to do as speakers get people to go from a first-person memory to a first-person narrative, to form more of a connection between the story and the listener.

When combining this ability with the ability to be ordinary yet extraordinary, you get powerful results. Here, Clinton talks about humble beginnings in Middle America, his time with his grandfather and watching the birth of his daughter, yet is able to work in his time at Yale Law School without coming off as an upper-class elite. He says all of this as the sitting governor of Arkansas and the Democratic nominee for President of the United States, yet he is still able to relate to and connect with average Americans using these strategies.

In discussing the birth of his daughter, Clinton uses a different, nonverbal technique to enhance the emotion of his speech—he takes a short pause and swallows. People might not think of swallowing as being a powerful oratory technique, but when you see someone’s Adam’s apple go up and down, the emotion suddenly feels much more real and palpable. He also licks and purses his lips to show two different sets of emotions, partially as a stalling technique to get the audience with him, but also as a way to communicate to the audience that it is an emotional moment.

Clinton also makes use of “repeated stems,” which are repeated key phrases that draw attention to ideas and takeaway points. Perhaps the most famous example of a repeated stem is “I have a dream,” in the famous Martin Luther King, Jr. speech. Those repeated stems help listeners to remember the speech and take away the intended message.

In Clinton’s speech, one example of a repeated stem is “let it be our cause.” This happens several times throughout the speech, and whenever it does, it is always followed by three items, often pairing the following words with different techniques to help the audience better connect to his message, such as slowing down and adding separation to emphasize important points, or using alliteration to help people remember the points he is driving home.

None of this happens by accident. You could present this exact speech to any other person and have them read it, but it would not be as effective without putting all of these little details and techniques into practice. This is a man who has honed these skills over the decades in the political sphere, and has become a master of public speaking and influencing people. There are few in our time who have done it better. His “aw shucks” style, his pacing and rhythm in his cadence and his ability to get the audience to feel a moment with him through episodic storytelling make him an outstanding example for public speakers.

What makes episodic storytelling so powerful is not the amount of detail, but one or two small details that really drive the story home and define everything. Ideally, this main detail is something especially human that makes for a strong connection. The story in the hospital room, for example, includes the smell of antiseptic, and the feeling of holding his daughter in his arms for the first time.

Throughout any speech that includes episodic storytelling, however, it is important to remember that the entire reason one uses episodic storytelling is not to make a person laugh or cry—it is to show them your “why.” In the case of Clinton, “why” should the audience vote for him?

If you are able to show your “why” and connect with your audience through storytelling, they won’t just fall in love with your product—they’ll fall in love with you.

Malala Yousafzai, Nobel Peace Prize Recipient

Malala Yousafzai was a co-recipient of the 2014 Nobel Peace Prize, the youngest person and the first from Pakistan to be so recognized win it. She first became famous as for being “the “girl who got shot for going to school” by the Taliban.

She may be a young woman, but her acceptance speech for the award is one of the all-time greats, and speakers of all ages have plenty to learn from it.

 

One of the first things you see in this speech is the building of “participation momentum.” It is the role of the speaker to bring out the energy of the audience. If you say you have a dead audience, it is likely you haven’t done enough to get the audience on your side. This can be especially problematic at a Nobel Peace Prize ceremony, which tends to be less energetic, but Malala masterfully increases the momentum to get the audience on her side.

Just 53 seconds into her speech, Malala already has the audience on her side by giving some simple thanks and also using the ordinary/extraordinary approach. She mentions being the youngest person ever to win the Nobel Peace Prize, but also that she still fights with her younger brothers, which immediately draws laughs from the audience. She was shot by the Taliban for standing up for her rights, but her brothers still call her a bossy sister. Using this humor helps to get the audience on her side and build momentum.

Participation momentum begins as soon as you are introduced as the speaker and the audience claps as you come on stage. An easy way to keep that momentum going is to ask the audience to clap for the person who just introduced you. You can thank the organizer of the event and even recognize the speaker who came before you, and already you have had the audience clap and cheer several times before you’ve even begun your speech. This momentum will carry through the early parts of your speech and give you a friendlier audience. Malala uses this tactic masterfully.

Malala also demonstrates the repeated stem method, using the stem “it is for those,” talking about the people the award recognizes and honors beyond just herself. The repeated stem technique helps her to get her rhythm going and pick up her pace. For a young girl who might be a little more nervous in front of an audience, the repeated stem method gives her something to lean on and build up confidence.

The method also works with Malala’s natural speaking cadence. She tends to speak a bit slower, which is seen in other interviews with her. Speakers should always use their natural speaking cadence as much as possible, rather than trying to force change in the hopes of sounding more natural. Ultimately, using a cadence that feels comfortable to you is the best way to sound natural. Telling stories can help you to draw out your natural cadence and get you relaxed because it is a natural memory rather than something you need to memorize.

Contrasting your cadence (moving from fast to slow or vice versa) and changing volumes also is an effective technique to highlight key speaking points, and Malala uses these techniques repeatedly.

Malala uses another technique that is effective for most beginning speakers, which is contrast. Malala paints a picture of the world as it could or should be, versus the world as it is, rather than just discussing the negative state of the world. For business owners using this method, it is more effective to not just talk about the benefits of a product, but the benefits of a product versus what would happen without using that product. What is more powerful is when you contrast how it is with how it could be.

Jim Valvano, Basketball Coach

Jim Valvano was a basketball coach at North Carolina State University who received the Arthur Ashe Courage Award at the ESPYs after his cancer diagnosis. During his speech, he told the story of his battle with cancer, despite having already been told that cancer had taken over his brain and that he had limited time left to live

An extremely emotive and emotional Italian, Valvano’s speech is one of the most beloved and remembered moments in sports in the last several decades. A line near the end of the speech has become especially famous, and is consistently used in stories of fights against cancer: “Don’t give up, don’t ever give up.”

Right at the beginning of his speech, Valvano takes the stage and begins building participation momentum, making a joke about Dick Vitale, who just introduced him. This keeps the audience warm for him as he begins his speech.

As he begins his actual prepared speech, Valvano then uses the technique of road mapping, which we discussed earlier when looking at Bill Clinton’s speech. Valvano points out the three main points he wants to make, saying he wants people to laugh, think and cry every day.

He also uses the ordinary/extraordinary method, talking about his Italian roots, despite being up for a prestigious award and being recognized for an outstanding career in sports. He discusses how important it is for a person to remember where they came from, and to have a goal and a dream they work for, then introduces his family in the audience. All of this connects with the average person sitting and watching the speech.

When the light begins flashing and Valvano is told his time is expiring, he famously turns to the camera and shakes it off and jokes that his head is full of cancer, so he doesn’t care that they are attempting to cut him off. Actors have plowed through their music at the Academy Awards, and singers have shaken off their cues at the Grammys—this was Valvano’s own unique take on that strategy.

Valvano is able to use humor as a way to help get through an emotional story. It can be tiring for an audience to sit through a depressing or serious story, even if it is important. The use of humor can help to release the tension and get an even bigger audience reaction.

He also uses the repeated stem method, by saying about cancer research that “it may save” his life and the lives of others. He also says about cancer that “it cannot touch” his mind, “it cannot touch” his heart and “it cannot touch” his soul.

The entire speech is filled with great oratory technique, even if a lot of the more memorable moments weren’t particularly planned. Jim Valvano had been on the speaking circuit for a long time and understood how certain speaking tactics could help to get people on his side. These repeated stems, moments of interjected humor and nonverbal touches such as swallowing and licking his lips come across very naturally, but they are all very practiced tactics.

Conclusion

These are three speakers who have very different backgrounds and are seen in very different settings, but all three of them use tactics that other speakers of all ages, backgrounds and experience levels can use to great effect. They are outstanding examples for any beginning speaker to look at and analyze.

Storytelling Secret Weapons – How To Create A BHAG

As entrepreneurs, we spend a lot of time talking about our businesses–whether it’s at a networking event, business development, speaking from the stage, or chatting with our Uber driver. You’d think with all these opportunities to talk about our business we’d be pretty good at it, right?

Well, the fact is, most of us aren’t so good at it. More often than not, we drown our listeners with irrelevant and uninteresting details, which hurts our growth and limits our opportunity.

But with a few storytelling tools and a bit of practice, we can transform our boring elevator pitch into an inspiring and engaging story.

One simple and powerful tool to do this is a BHAG.

What is a BHAG?

BHAG stands for Big Hairy Audacious Goal. It represents the impact you want to make on the world through your business. It’s the future that you are manufacturing day by day with the work you’re doing.

Here’s an example of our BHAG at Advance Your Reach:

https://vimeo.com/237933977

Benefits of a BHAG

A good BHAG can impact your business in many surprising ways.

  • It makes it easier to talk about your business – With your BHAG, you’ll have a tool that explains your business and sparks thought-provoking conversation.
  • It creates something bigger than yourself – With a BHAG, you have a vision that you’re set on carrying out. This gives more meaning to your work.
  • It allows you to enroll your customers in a vision – A good BHAG gets people excited and inspired, and by working with you, your customers feel that they’re playing a part in carrying out your vision to improve the world.
  • It creates more meaning for your work and your team – Like with yourself and your customers, your team members will also find inspiration and meaning in your vision. This means your team will be more loyal and inspired.

How To Create Your Own BHAG

First, you need to identify a goal worth pursuing. We often think too small with our BHAG, so as you write out your potential ideas, don’t try and filter yourself. If anything, try to err on the side of “too audacious” or even “crazy.”

A good BHAG is not something can be achieved quickly or easily. Aim for a goal that would take 10 years or more to achieve.

Your goal should be action-oriented. It’s not something that will take care of itself.

Your goal should be measurable. Giving a concrete number in your BHAG allows you to measure your progress, but it also makes it more memorable and compelling.

A BHAG Is Simple

You should be able to fully communicate your BHAG in a sentence or two. Don’t confuse simplicity with dullness, though. You can create more of an impact with a few well-chosen words and ideas than with a drawn-out monologue.

Connect a BHAG to your story

Your BHAG should come from your story. It should connect with something in your past or present that has shaped you to be who you are.

  • How did someone help or inspire you in the past?
  • What mistakes have you made that you want to help people avoid?
  • What problems do you see in the world that you want changed?

[bctt tweet=”Connecting your BHAG with your personal story should inspire and excite you.” username=”advancereach”] You’ll use this as fuel to achieve this ambitious goal, and the energy and passion you feel will be contagious to your audience.

Daniel Moskowitz from Superhero Sales Academy has a goal to change how people see sales from “manipulative and sleazy” to “inspiring and helpful”:

“I want to help 100,000 Entrepreneurs double their sales with INTEGRITY and LOVE and ZERO ICKINESS!”

 

A BHAG Is Long-Term

[bctt tweet=”Any goal that you think you can achieve in a year or two is not ambitious enough to be your BHAG.” username=”advancereach”] It should be something that represents your legacy. Your BHAG should be something you aim to achieve in 10 years of focused work. By setting a goal 10 years out, you’ll aim higher, and your BHAG will be more compelling to you and your audience.

It’s a goal that should force you out of your comfort zone. It’s a goal that should intimidate you at first and cause you to think, “How in the world am I going to pull this off?” By aiming high like this, you’ll start to think differently about your day-to-day work and consider new strategies that you may not have with a more comfortable and achievable goal.

A good example of a long-term BHAG combined with a Proprietary Process is Malorie Tadimi’s “Billion Dollar Business Plan”

“Our mission is to help create a thousand 7-figure businesses with our 3-part framework:

  • Money is the greatest tool you have to take care of yourself.
  • Money is the greatest tool you have to take care of others.
  • Money is the greatest tool you have to create the impact that you were born to make in this world.”

A BHAG Is Measurable

[bctt tweet=”Measurability is key to making your BHAG stick.” username=”advancereach”] Making it measurable adds more clarity to your vision and allows you to break up your BHAG into clear steps. It also makes you more accountable to the goal. If it’s measurable, it’s clear to you, your customers, and your team if you’ve ended each day/month/year closer to the goal than when you started.

Moving toward this goal with measurable numbers creates a storyline in itself. It enables people to follow your progress and it gives your audience a clear way to participate. If they join in your vision and become a customer, advocate, or partner with your business, they know exactly how much they moved the needle on this vision.

You can see the power of measurability with how Alex Turnbull from Groove HQ shares his story.

In 2013 Alex Turnbull was considering shutting down his startup, Groove. His content was not getting any traction, and growth was too slow to be sustainable. Alex had a BHAG to reach $100k in monthly recurring revenue, but the customer support SaaS space is extremely competitive and already had a few big players. To break into this space, Alex had to do something very different.

There was plenty of content on customer support already existing, but Alex discovered that few people were talking about what was happening behind the scenes in their businesses. So he decided to blog about his $100k goal and discuss what he was doing to achieve it. He introduced this new direction in the first post of his blog “Startup Journey”:

“This is the blog I wish I had read the first time I started a company. It’s going to cover the lessons we learn from our own experiences, including our tests, our wins, and our fails backed up with real numbers. Everything from design, development, strategy, marketing, sales, growth hacking, hiring, fundraising, culture, customer support and more.”

The combination of transparency, storytelling, and the measurability of his goal completely changed the direction of his startup.

By using your BHAG as a measurable goal you can create a visual story that enhances your message and allows you to share your progress.

Testing Your BHAG

Once you identify your goal, you can test it on friends and colleagues. You want to create an emotional response in the people you share it with, and it should be memorable.

Is it something that people will understand if you share it?

An easy way to test this out is to get in an Uber or Lyft and go on a drive. During the drive, explain your BHAG to your driver and see how they take to it. You’ll know you’re on the right track if you see your driver start to get energized and ask a lot of questions.

Announce your new BHAG on social media and start conversations in the comments and responses with people who like it or respond to it. If your BHAG is good and you commonly post on social media you should get some engagement.

Another strategy is to head to events and test it out with the people you meet. Anything from a local networking event to the next Reach Live is filled with all kinds of people eager to ask you, “What do you do?”. We also have a few Facebook groups like our Backstage Pass group that is filled with people who want to tell better stories and could give you feedback.

Need more inspiration for your storytelling? Check out 26 Tips For Storytelling

Where To Use A BHAG In Your Business

Webinars – Talk about your BHAG in one of your first slides. Talk about the goal and the story behind the goal. This is a good way to capture the attention of your audience and talk about yourself without sounding like you’re bragging.

Signature talk – Talking about your BHAG from the stage is a powerful way to inspire and connect with your audience.

Content – You can also use your BHAG as you create content that solves your customer’s problems and walks them through the Buyer’s Journey.

Conclusion

With a good BHAG, you can transform talking about your business from an awkward experience to something engaging and inspiring for everyone involved.

If you’re looking for more great tips to tell your story, come join us at Reach Academy Live, where you’ll meet hundreds of other people with world-changing BHAGs.

Storytelling Secret Weapons – A Proprietary Process

Are you ready for an uncomfortable truth?

It does not matter how good you are at what you do or the results you can get for your clients…

That sounds outrageous, right? But your skills and your results alone won’t create the kind of business you’re looking to build. There’s a missing ingredient.

You need to be able to talk about what you do as skillfully as you actually do it. Unfortunately, many of us are terrible at that. Even when we have the attention of a potential customer, meeting planner or ally for our business, we have a hard time talking about what we do in an interesting and clear way. As a result, we get lost in a sea of competitors, cut our prices, bleed money with advertising, and end each day stressed and exhausted.

But you’re better than that, and you deserve more.

It’s difficult to differentiate ourselves online when we’re competing with potentially thousands of other businesses that offer similar products or services to our own. But we don’t want to compete on price, or by “working harder.” We need to describe what we do and how we do it in a way that gets people to clearly visualize the value we provide and imagine themselves experiencing that value.

Often, talking about our business can feel a lot like this:

We think we describe what we do masterfully, but really we may as well be speaking German.

Gregory Diehl sums up this problem in his book Brand Identity Breakthrough:

“When they’ve been doing things one way for a certain amount of time, and have had some success with it, they will get often trapped in that particular pattern of thinking. There’s a lot of emotional and intellectual inertia that needs to be overcome when someone voluntarily changes their mindset.

What is a proprietary process?

A proprietary process is like grandma’s secret lasagna recipe. Lots of people make lasagna, but nobody does it quite like grandma. In fact, you don’t even like other lasagnas, because grandma’s is so much better that it makes all the others seem cheap and terrible!

Your proprietary process has the same effect. It’s your “secret recipe” for how you get results for your customer. It’s a narrative for you to communicate the “what” and “how” behind the results you bring people.

Why should you have a proprietary process?

It empowers you

The beauty of having a proprietary process is that it empowers you to talk about your business in a way that’s both clear and thought-provoking. This not only impacts how people receive your message but also how you deliver your message. With this process in place, you draw upon your own story and the deep aspects of who you are. This creates something bigger than yourself and changes how you show up every day.

You’ll get more clients

Of course, a proprietary process also helps you get more customers. People buy from people, and your proprietary process gives you a story to tell and creates a personal connection while talking about your business.

As you begin to speak to people about your new process, your story will resonate with them, and they will sense your energy and empowerment.

You can charge higher prices

A proprietary process instantly changes you from another “me too” business to “the one and only,” which allows you to charge higher prices because they can’t get what you have anywhere else.

It makes presenting easier and more effective

A proprietary process helps you outline your signature talk and provides a framework to clearly deliver your ideas from the stage in a way that makes your audience want to engage with you more.

You’ll have a better team

Your proprietary process and the story behind it will resonate just as much with your team members as with your customers. It will create added meaning for them in their work and become a source of motivation for them to draw upon.

How do you create your own proprietary process?

A proprietary process must say three things about you:

  • You’re ordinary – They need to know that you’re just like them, a normal person with the same problems and setbacks they have.
  • You’re extraordinary – At the same time, they need to know that you’re special, that you’ve solved the big problem they have, and can help them with the same.
  • You care – They need to know that you’re in this for more than just money. The story of your signature talk needs to communicate that you care about them and their success.

Create 3 sections for your proprietary process.

Why 3? It’s a number that’s easy for the mind to process and remember. It’s enough to create a sense of sequence with your process, but not so much that people get confused. If you must, you can add more than 3 distinct sections, but with each addition, you risk diluting your message.

 

Listing your process as a sequence is a powerful way to show people a path to working with you. For example, at Advance Your Reach, we help people with three things: story, stage, and scale. Typically our customers start with story, and once they’ve mastered their story, they begin to get stages. Once they have stages, then they scale up their business.

Your process does not necessarily have to be a sequence. You can list various components or “ingredients” to your process that are all integral to getting the results you promise.

Connect each section of your process to your story or a metaphor

Personal stories help people know you care. They allow people to see the reason “why” you do what you do.

What are your roots? Where do you come from? What events have shaped who you are today? Look at how your past and your roots influence what you’re doing today, and find a way to connect that with your process.

Don’t be afraid to be vulnerable. Stories that connect with a painful moment or a mistake in your past can quickly create a deep connection with your audience. They also help you appear both ordinary (you make mistakes just like everyone else) and extraordinary (you have overcome these challenges). Learning from these mistakes, you’ve become sensitive to them and notice the same problems in your customers.

Here’s a video of Chris Smith from the Campfire Effect building a proprietary process live with an audience member at Reach Academy Live. You can see Chris work through these specific steps and draw a story and shape it into a proprietary process. The incorporation of story in the process creates a powerful and engaging effect right away.

Identify specific results you get

Most of us focus on “what you do,” with the specific nuts and bolts of how that will work. Our proprietary process focuses on results and what your customer will get out of the process. By focusing on results, you instill confidence in your listener and they will begin to imagine themselves experiencing the results and benefits you offer.

Each section should have a clear result that you can promise at the end.

Break each section your process up into 3 concrete steps

Within each section, you should outline concrete steps that people can take to get the result you promise. Within these steps, you need to have something for your whole audience. Remember that your audience has a mix of experience and familiarity with what you’re teaching. You need to reach both the beginners and the experts in your presentations.

When designing your steps, make sure you address:

Newbie – Something that someone who is totally new to your concepts can take action on right away.

Expert – Something to show the experienced professionals in the audience that you’re not just repeating what everyone else is saying.

Short-term – Something that can get fast results and be applied immediately to their business

Long-term – Something that takes time and investment, but yields good long-term results.

Create activities for each section of your process

A good way to break up a presentation and get your audience to engage with your ideas is through activities. An activity helps your audience see the value of your process and gives them a little taste of what working with you is like.

Activities don’t have to take long–you can get a lot done in 2 or 3 minutes. Here’s a list of a few different kinds of activities you can test out with your process.

Reflect – Have them think about the step and how it would work in their own life or business.

Apply – Have them write or discuss how they can take action on the step.

Solo – If you’re on a webinar or don’t want people to get lost in conversation, consider an activity that they can do on their own.

Group – Group activities are great to get people connecting with each other. They allow people to bounce ideas off their neighbors and get more clarity on the step. If you’re on a webinar and your audience is likely alone, then ask them to share their thoughts with friends or colleagues after the presentation.

Move – Incorporating movement into your presentation helps ideas stick and can refresh an audience that’s tired of sitting. Even just asking someone to move around the room to get into groups is good enough. This is a particularly good strategy for health professionals to get people to try out ideas if they involve exercises, stretches, or breathing.

Build sales into your process

People dread a pitch that comes at the end of a presentation and often shut down when they sense it coming. It’s possible to talk about your product or service in your business and make people want them in a way that does not feel “salesy” to your audience.

You can embed your testimonials and offers right into the stories you tell for each section, or to support the concrete steps. Just make sure it adds value and clarity to the ideas you share.

Embedded testimony – Most people just have a single slide of “quote” testimonials from their clients. Slides like this are often quickly forgotten by your audience because they don’t connect with the emotions and actions in your process.

An embedded testimony involves adding a testimonial to support your story or point directly. Instead of framing your testimonial as proof that you get results, use it to prove that this process works. This gets people more invested in the process itself.

For example, in his presentations, Pete often builds testimonials in with screenshots from social media – “Just this week I got a message on facebook from someone who applied these ideas and booked a stage in 24 hours.”

Embedded next engagement – This is when you mention what next step your audience can take with you. A good embedded next engagement feels to the audience like they’re getting a bit of extra information that you usually only give away to your clients. By wrapping the next engagement into a useful piece of information or a story, people are more open to the idea and associate what you embed with the feeling you provoke.

For example, you may hear our head coach Pat Quinn embed a plug for the story execution workshops into a tip about speaking well.

“One of the things people are worried about is that I’ll change their ‘style.’ I don’t want to change your style — I want to make you more authentic. One of my favorite parts about the Story Execution Workshops I host is being able to focus in on the movement of our speakers. Some people like to move a lot, and others don’t like to move at all. Either way is fine, but what’s important to me is that, when you move, you move with purpose.

Embedded value offer – If you give away a gift or lead magnet at the end of your presentation, remind them about it when discussing sections of your proprietary process that relate to the download so they anticipate the gift and understand it’s value to them.

For example, “A lot of this process can get confusing but don’t worry, I’m going to give you a template/tool at the end of this talk that will keep you on track.”

How many proprietary processes should you have?

I recommend you start with just one — create a process that describes the full-spectrum of your business and the results you get. This will become the foundation for your marketing and brand storytelling.

Once you have your foundational process established, you can create multiple proprietary processes in your business.

As you begin to create multiple processes, think about the “big picture” result you want to get for people and try to create a proprietary process to solve the major problems keeping your audience from that result. Your processes should relate to each other, but they should not overlap too much. Otherwise, you’ll confuse your customers and your messaging.

At Advance Your Reach, we have several processes, but our most prominent is our Unstoppable Stage Campaign and The Story Braid Framework that explains how to get on stages and how to deliver an amazing talk once you’re on that stage. They address two separate and unique problems for our customers, and they support each other.

Conclusion

There are few tools more powerful than a proprietary process for your business. It makes sales, marketing, and speaking from stage a breeze. Join us at Reach Academy Live where we’ll help you build your own!

Want to get some feedback on your own proprietary process? Type yours in the comments below, and we’ll share our thoughts.