Cutting Edge Insights To Take Your Voice
& Your Business To The Next Level

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The Power of Free Stages

Don’t we all want to get on PAID stages? I just recently heard one of our clients talk about how they offered Dwayne Johnson (The Rock), $750,000 to speak on their stage. This is higher than former Presidents of the United States of America – they make about a quarter of a million dollars to speak on a stage. There are advantages to paid stages,

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How to Sell Without Being Salesy

When I entered into this market a few years ago and attended business events and conferences, I always wondered: “Why are people so hard-core salesy on stage? Why are they forcing me to run to the back of the room to purchase their program?” It felt so sleazy, that I felt like I needed a shower after these conferences! When I started speaking, I vowed

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How to Overcome Stage Fright

Studies tell us that there are people who would rather DIE than get on stage, and speak publicly. At the start of my career, I may have been one of them… I can still remember the very first time I spoke on stage in front of a few hundred people. I was terrified. Shaking. Holding the mic with two hands, and sweating. I was also

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The #1 Marketing Tool in Your Toolbox: You ONLY need ONE Signature Talk

Your Signature Talk. The greatest marketing tool in your toolbox. Why? You can use this SAME talk on ALL platforms – including online and offline stages. It was just ONE great Signature Talk that helped us go from zero to seven figures at AYR. And we STILL use this Talk. A while ago, I was talking with a pretty well-known entrepreneur (you would probably recognize

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3 Steps to Connect with ANYONE

Back when we started to Advance Your Reach a few years ago, I attended a conference and knew absolutely nobody. I decided that I was going to host a little mastermind in my hotel room, and I invited about 15 people who I wanted to meet. The result? A few of those people are some of my closest friends today – and I’m still connected

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How to Land Your Dream Stages

So, what is a Dream Stage? A dream stage is not about the number of people in the audience, but rather about the quality of the audience. It’s a stage where the majority of people sitting in your audience are your ideal customers. Being able to identify and seek Dream Stages has been a total game-changer for both us as at AYR, as well as

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How to Win a Stage by the Weekend!

Yep, you read that right. YOU can win a stage by this weekend! Or even FASTER. Whether you’ve been on no stages or 500 stages (or more) – or anywhere in between, this process will work for you. In the video above, I break down the 4 steps to winning a stage by this weekend. There are times for a more complex campaign to win

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So…why stages?

You might already know we are “all about stages” at Advance Your Reach. BUT do you know why? It is not to be “business famous” – though there is nothing wrong with that. It is because time and time again, we have seen it be the most effective and consistent customer acquisition channel. Over countless niches. Since 2003. Want more proof? Here are our top

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Find Your Why: The Power of the BHAG

Every organization should have a BHAG – A Big Hairy Audacious Goal. This concept was created by Jim Collins. And it is just what it sounds like – a BIG goal. A goal that stretches you… and in 1 sentence sums up what you and your organization have set out to accomplish. Our BHAG… To reach 1,000,000,000 people by winning 1,000,000 stages by 12/31/2027. HOW

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