Archives for February 2019

The #1 Marketing Tool in Your Toolbox: You ONLY need ONE Signature Talk

Your Signature Talk.

The greatest marketing tool in your toolbox. Why?

You can use this SAME talk on ALL platforms – including online and offline stages.

It was just ONE great Signature Talk that helped us go from zero to seven figures at AYR. And we STILL use this Talk.

A while ago, I was talking with a pretty well-known entrepreneur (you would probably recognize her name). She was sharing how she LOVED speaking–that she loved connecting with people in person, but she didn’t do it often.

“Pete, the reason why I don’t speak is because of the creative energy that I have to do every single time that I get invited to a new stage, I have to come up with another talk.”

A new talk is a lot of work. My friend Todd Herman said he thought it was 40 – 50 hours of work.

If you want to use stages as a consistent, reliable customer acquisition channel, you need more time ON stages and less type prepping for stages.

Having ONE great Signature Talk using the Story Braid Framework.

Back to my friend… I shared our Story Braid Framework with her and how ONE great Signature Talk is all she needs. And it’s all you need as well.

She said, “Wow, I’ve never done it that way. And you’re absolutely right.”

What about you?

Do you have ONE Great Signature Talk dialed in?

Watch our video above for the complete 4-part Story Braid Framework (and CLICK HERE to download it).

AND… I have a gift for you…

My team is on standby to help you map out your Signature Talk. FREE.

Click here to schedule a Signature Talk Design Session with my team.


-Pete Vargas


3 Steps to Connect with ANYONE

Back when we started to Advance Your Reach a few years ago, I attended a conference and knew absolutely nobody.

I decided that I was going to host a little mastermind in my hotel room, and I invited about 15 people who I wanted to meet.

The result?

A few of those people are some of my closest friends today – and I’m still connected to everyone who came! This snowballed into countless introductions and connections made, as well as many partners we’ve made for our business.

My team pushed me to share HOW I’ve done this, and so I spent time reflecting…and realized there are 3 Key things we do – the WIN Framework.

Next week is the anniversary of that first gathering in my hotel room and it HAS snowballed. A friend I met at that event 4 years ago and I are hosting our 3rd annual party at that same event – over 100 of the top influencers are going to be there. So this was the PERFECT time to share our WIN Framework with you.



Identify Who You Want to Connect With

Identify who you want to connect with. Write down a list of 5 to 10 people you’d like to connect with.

Identify their “win.”

What does that mean?

What helps them win in life?

What helps them win in their business?

What helps them win in their marriage?

What helps them win with their families?

Do they want to be on a stage?

Do they want to be connected to somebody?

Do they need help with something?

Do they need help with something?


What is their win? That’s what connection boils down to.

Zig Ziglar said, “You can have everything in life you want, if you will just help other people get what they want.”

N – Nurture

The initial “investment” is easy. It’s a great start, but you can’t stop there. How can you nurture this relationship?

Nurture them by checking in on them, sending them gifts during special occasions, or just simply pinging them.

Doing this on a consistent basis is really the secret to building long-term relationships that stick!

Download this week’s worksheet (no opt-in required). Watch this week’s video for the complete WIN framework and put it into action! I can’t wait to see what you experience. Let me know in the comments below.

How to Land Your Dream Stages

So, what is a Dream Stage?

A dream stage is not about the number of people in the audience, but rather about the quality of the audience. It’s a stage where the majority of people sitting in your audience are your ideal customers. Being able to identify and seek Dream Stages has been a total game-changer for both us as at AYR, as well as our clients.

Now, you may be wondering how you can identify your dream stage…we’ve got you covered. The first step is answering a few questions.

QUESTION #1: What problem do you solve?

This should be something that is keeping people up at night.

Hint: This ISN’T your solution.

Example: If you’re a health coach, a nutritional plan is part of your solution –not the problem. As a health coach, the problem you solve could be: trouble losing weight. Can’t you hear people saying “I’ve tried everything and nothing works! I can’t lose weight”.

It’s important to isolate the problem you solve because THAT is what people are looking for – and what will help you stand out to Meeting Planners, who directly or indirectly control stages.

QUESTION #2: Who do you serve?

Who do you solve this problem for? Busy working moms? Fortune 500 executives? Who are your ideal customers? What is your sweet spot?

QUESTION #3: Where do they gather?

Once you identify your audience, you figure out where they gather. Which events, conferences, and social gatherings do they attend? Where do they “gather” online? This may take some research, but if the previous two steps were done properly, the outcome will be you identifying your dream stages!

We’ve created a simple worksheet to help you answer these questions, you can download it here.

I remember the first dream stage I put a client on… they generated more business from that ONE stage than they had in the previous 12 months. Watch the video above for the complete story!

You see, there is nothing better than being on dream stages, and quite frankly, there’s nothing worse than being on the wrong stage. 70% of the success of an offer is matching the right offer with the right audience – this is true in any circumstance, stages are no different!


After you’ve defined your Dream Stages… it’s time to find them! And we have the resource for you! When you CLICK HERE to download our “Dream Stage Worksheet,” you also get access to our Ultimate Stage Guide. Instant Access to THOUSANDS of stages.

I can’t wait to hear all about YOUR Dream Stages… share in the comments below!


-Pete Vargas

How to Win a Stage by the Weekend!

Yep, you read that right.

YOU can win a stage by this weekend! Or even FASTER.

Whether you’ve been on no stages or 500 stages (or more) – or anywhere in between, this process will work for you.

In the video above, I break down the 4 steps to winning a stage by this weekend. There are times for a more complex campaign to win a stage, and there are times to book the low hanging fruit. This process is how we book “low hanging fruit” each and every week.

We’ve seen that people get really stuck in the research phase – this simple process will get you unstuck and ON STAGE.

Step 1: Find 5-10 Stages You’d Like to Be On

This isn’t the time to go after Oprah or the White House. This is the time to go after lower stake stages – think about local stages in your backyard or podcasts.

The secret is to simply use Google.

Simply use your particular niche as a keyword in your search. Some examples of terms you may search are:

“Top health and wellness podcasts”

“Top entrepreneurial stages”

“Top faith-based podcasts”

Now – there is an alternative strategy if you want to bypass Google and make your chances of success even greater, and it will shortcut your success.

It’s something I do every month, and it involves identifying a champion. A champion is someone who’s in your network of people you know who believes in what you do.

A champion can be a past or current client, colleague, or strategic partner or a someone’s Stage you have already been on.

Think customers, donors, subscribers, raving fans, mastermind groups, past stages, social networks, board members, associations you’re apart of, professional clubs, online groups or forums, bloggers, podcasters, authors, experts you know.

Make a list of your champions and reach out to a particular champion over the phone, let them know what type of stages you’d like to be on, and see if they know any stages you can be on. Every month we get 10 to 20 new stages based off of this strategy alone!

Step 2: Download Our Stage Winning Video Script (Normally Only Reserved for Workshop Attendees)

The next thing that you’re going to do is you’re going to download our “Stage Winning” script. Normally, we only share this with attendees that come to our $9,800 workshop that we put on every single month for about 20 business owners. But we are sharing it with you today!

Click here to download it now!

You’ll see there are six parts to this video script. Using video is one of the most powerful ways to get people’s attention because you connect with them on a deeper level AND they can see you in action.

Step 3: Download This Incredible Tool! (Link Provided)

I’d like to introduce you to this incredible tool called “BombBomb.”

It’s one of the many tools we use, but it’s also one of the most used and most effective of them all.

It allows you to record a video and send it via email to a meeting planner automatically. This saves the time of uploading it to YouTube or Dropbox and even tracks email statistics such as open rates.

You can go to, and get a two week trial for free. No credit card needed.

Step 4: Record a BombBomb Video Using the Script Provided!

Here’s where all the “pieces of the puzzle” come together.

Take the script we provided to you in Step 2, and shoot a BombBomb video to the 5-10 stages that you found in Step 1!

Keep these videos under 2 minutes.

I shoot about a thousand BombBomb videos a year.

A thousand BombBomb videos a year, and it’s the tool that I use every single month. It can work for you too!

Watch the video to see how I used this script to win Debbie Phelps’s stage (yep! Michael Phelps’s mom!)

And now… It’s your turn!

Here’s your challenge: Use this process to win a stage by this weekend! Then rinse-and-repeat.

And SHARE YOUR WINS! Let us know in the comments how this worked for you!


-Pete Vargas