Find Your Why: The Power of the BHAG

22
Jan

Every organization should have a BHAG – A Big Hairy Audacious Goal. This concept was created by Jim Collins. And it is just what it sounds like – a BIG goal. A goal that stretches you…and in 1 sentence sums up what you and your organization have set out to accomplish.

Our BHAG…

To reach 1,000,000,000 people by winning 1,000,000 stages by 12/31/2027.

HOW will we do that?

By helping you and people like you win those 1 Million stages.

Honestly, it took a while to come up with ours. And it was a team effort – something our entire leadership team helped craft and agree to.

And BOY is it powerful. It’s not something we just say. It’s something we track. Something that drives our entire team. It has lit a fire under us.

So, how do you come up with a solid BHAG?

Step One: If you haven’t already – watch the video above.
Step Two: Download our worksheet here.

Step Three: Share your BHAG in the comments below!

I can’t wait to hear from you – what is your BHAG?

-Pete

 

Author: Rachel Sivers