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The Power of Free Stages

 Don’t we all want to get on PAID stages? I just recently heard one of our clients talk about how they offered Dwayne Johnson (The Rock), $750,000 to speak on their stage. This is higher than former Presidents of the United States of America – they make about a quarter of a million dollars …


How to Sell Without Being Salesy

 When I entered into this market a few years ago and attended business events and conferences, I always wondered: “Why are people so hard-core salesy on stage? Why are they forcing me to run to the back of the room to purchase their program?” It felt so sleazy, that I felt like I needed …


The #1 Marketing Tool in Your Toolbox: You ONLY need ONE Signature Talk

 Your Signature Talk. The greatest marketing tool in your toolbox. Why? You can use this SAME talk on ALL platforms – including online and offline stages. It was just ONE great Signature Talk that helped us go from zero to seven figures at AYR. And we STILL use this Talk. A while ago, I …


3 Steps to Connect with ANYONE

 Back when we started Advance Your Reach a few years ago, I attended a conference and knew absolutely nobody. I decided that I was going to host a little mastermind in my hotel room, and I invited about 15 people who I wanted to meet. The result? A few of those people are some …


Find Your Why: The Power of the BHAG

 Every organization should have a BHAG – A Big Hairy Audacious Goal. This concept was created by Jim Collins. And it is just what it sounds like – a BIG goal. A goal that stretches you…and in 1 sentence sums up what you and your organization have set out to accomplish. Our BHAG… To …


Tools We Use

“I’m just one person, I don’t have a team around me…” “I’m not very good with technology.” “I’m always on the road and don’t have time…” These are actual quotes we’ve heard from speakers we’ve met on the road and at our own events.  They are desperate to scale their message beyond the stage but …